SPORTS PERIMETER ADVERTISING.
My first big adventure in Motion Graphics was creating perimeter advertising animations for bluechip clients including Adidas, Audi, Pepsi, Jeep, Heineken, Microsoft, Samsung, Sony, Allianz, Fiat, Goodyear, and dozens more household names.
Working with AIM Sport in Switzerland as lead designer of a team of seven gave me a strong understanding of how best to design for demanding clients, on challenging canvases for games of such huge exposure.
JEEP RENEGADE AT FRANKFURT AIRPORT.
An animation we made for Jeep onto football pitch perimeters went down so well that Jeep wanted to adapt the sequence onto the big screen. The screen was a huge state of the art digital billboard at Frankfurt Airport with the highest footfall in the whole city. I was tasked to manage and help create these sequences showcasing Jeep’s newest model, upgrading the photorealism and the scale from our usual sports perimeter billboards.
