Red Bull Racing
In February 2022, Formula One fans eagerly anticipated the reveal of Red Bull Racing’s re-engineered Formula One car. As the new reigning champions and with radical changes to the car’s design, this new model was the subject of much speculation.
For such an important pre-season fan moment, Red Bull Racing wanted to create an ode to their fans. Tweets from the previous season were used as a graphic device to reveal the car, its contours, and new decals.
As animation lead on this project, I was responsible for the technical solutions and creative execution of the visuals projected on to the car, before filming and on-site.
The Making Of…
To carry out such a complex brief, a perfect replica of the car needed to be created. Clad entirely in a glossy mid-grey, it allowed the best possible conditions for projecting true vibrancy and contrast of colour.I had to work out the best way to project on to such an unusual canvas. Challenges included multiple protrusions blocking the light from any single direction, and stretching issues in hard-to-reach areas. To get around this I developed an optimum cylindrical mapping technique which allowed all key areas of the car to be projected, even when using a multiple projector setup.
