LED SHOWS & INSTALLATIONS.
Working for agencies such as Hello Charlie and Pixel Artworks, creating and leading projection animation shows for events has been my bread and butter.
Below showcases just a snippet of the variety of clients and canvases I have had the pleasure of working with.
INTU LAKESIDE SPINNING LED SHOWS
Intu Lakeside is a huge shopping district just outside of London. The client wanted a futuristic outdoor entertainment space, where shoppers are treated to Water Walls, huge LED mapped lights, a floor of fountains and most importantly, two huge spinning entertainment screens.
I was tasked as lead animator to concept and develop seven animated shows that would be shown throughout the day and throughout the year to entertain the hordes of shoppers that come in their thousands every day to Intu Lakeside.
But this wasn’t any ordinary screen animation. The screens that we were asked to animate on could rotate 180 degrees AND tilt inwards and outwards. Two 6 metre screens, pivoting on large golden pillars.
For each show, alongside the two screen animations, I art directed the peripheral LED light shows, fully controllable fountain floor and pixel controlled 6-metre water wall that all came together to form 7 cohesive and engaging 50 square metre shows.
NBA AT THE O2.
When the New York Knicks and the Washington Wizards arrived in London for the NBA tour, the tickets were hotly sought after. After the game, came the afterparty at the O2 with the projected animation I created onto a 10-metre NBA logo, to kick off the evening’s celebrations.
The client requested high-energy shots of their best players, interspersed with punchy VJ inspired visuals to set the bar for the rest of the night.
SMMT CURVED OLED AT GROSVENOR HOUSE.
The biggest event in the UK motor industry, the SMMT Automotive Summit, needed a grand entrance fit for the occasion. On 7 curved OLED screens, shaped together like an ‘S’, I created a looping welcome animation to stand as a centerpiece in the Grosvenor house foyer for guests’ arrival.
Objectives from the client were to give a sense of forward motion, and to seemlessly flow between the logo, welcome text and the theme of cars. I decided to use a smooth light streak theme, inspired by long exposure headlight streaks on roads. This effect helped to blend these three visual requirements together into an endless attractive flowing loop.